It’s tough being a New York Times best-selling author, wine connoisseur and social media guru all at the same time. Fortunately, Gary Vaynerchuk can handle the enormous responsibility while teaming up with his brother AJ to run their company VaynerMedia, an agency which helps Fortune 500 companies establish strong social media presence and build their digital brands. On top of that, Vaynerchuk even has a new book coming out entitled Jab, Jab, Jab, Right Hook. Despite everything on his plate, Vaynerchuk decided to participate in at least one interview everyday for this entire year. Luckily, CM snagged a chance to speak with Vaynerchuk. Here are his musings on his job, passion and success:
The Best Part of His Job
“Mentorship,” Vaynerchuk said. He explained that he has over two hundred employees and that the majority of them are under the age of twenty-six. It’s his role as a mentor that makes his job worth it.
What He Looks For When Hiring Someone
Each industry and business seeks out specific qualifications and attributes when considering prospective employees. So what does a social media brand consulting agency look for? Vaynerchuk answered simply, “Personality, people skills, charisma and passion.”
A Mistake He’s Made That He Learned From
There was a time when Vaynerchuk was working on multiple demanding projects at once. While managing his own social media network, he simultaneously created and produced a web talk show Obsessed TV and worked on his other project Wine Library TV. “I bit off more than I can chew,” Vaynerchuk said. “Focus matters.”
How He Finds Energy to Excel
“It’s natural…I have lots of adrenaline,” Vaynerchuk insisted. However, for those whose energy levels are easily depleted, Vaynerchuk added, “I know I’m lucky and I’m grateful.” He’s driven by intense gratitude and self-awareness.
Advice on Finding Your Passion
If you have yet to discover your passion, Vaynerchuk offered sage advice. He recommended dabbling in various activities, cultivating interests and joining numerous clubs. “Don’t lie to yourself,” Vaynerchuk said. “Whatever you do during your leisure time, try to figure out how to make that work for you.” That’s not a surprising answer. When Vaynerchuk spoke at the Web 2.0 Expo in 2008, he basically said, “Do what you love—no excuses.” It’s obvious that Vaynerchuk still advocates that idea!
His Definition of Success
While some people determine success with money or fame, Vaynerchuk had a different meaning, “[It’s] doing whatever you want when you wake up.” In that case, Vaynerchuk is probably one of the most successful people out there.
